TruAgents Blog

Tag: Customer Engagement

Personalization is Dead: The Future is Personal

The term personalization has become a buzzword that many companies cling to. However, what does personalization truly mean? For some, it’s as simple as addressing a customer by their first name or sending a birthday message. For others, it may involve referencing specific items a customer has purchased or might be interested in. But the […]

Sep 30, 2024

3 min read

Email Optimization: Multi-variate Testing for Effective Campaigns

In today's fast-paced digital landscape, where consumers are inundated with countless emails daily, optimizing your email campaigns is more crucial than ever. Multi-variate testing (MVT) is a powerful strategy that can help you refine your messaging and ensure your emails stand out in crowded inboxes. In this article, we’ll explore how to effectively implement MVT […]

Sep 30, 2024

3 min read

The Best Day of the Week to Send Marketing Emails: Timing Your Campaigns for Success

In the fast-paced world of digital marketing, understanding the best day of the week to send marketing emails can significantly impact your campaign's success. However, the answer isn't as straightforward as it may seem. Different types of campaigns have varying timing considerations, and what works for one business may not work for another. In this […]

Sep 19, 2024

3 min read

What's a Good Click Rate?: From Click Rates to Customer Conversations

Email marketing has long been a cornerstone of digital marketing, with one key question driving strategy: "What’s a good click rate?" While this is still a valuable question, the world of email marketing is evolving, and the true measure of success is shifting. Brands are moving away from one-time, transactional metrics like click rates and […]

Sep 18, 2024

4 min read

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