Unlocking the Power of Modern Email Targeting: Why Generic Blasts No Longer Work
Introduction: The Flawed Mentality of Mass Email Marketing Many marketers still view email as a cheap, efficient way to blast out messages to as many people as possible. The thinking goes: the more people you hit, the better your chances of converting a few. But this approach is fundamentally flawed. Not only does it result […]
Oct Wed, 2024
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