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The Future of Customer Service: Why AI Agents Are the Inevitable Solution

The focus on Customer Relationship Management (CRM) that has grown in business over the past 15 years has a very important implication, great customer service isn't a luxury anymore - it's a necessity. Companies that fail to provide exceptional service risk losing customers to competitors who can. As businesses strive to meet the demands of […]
Sep 30, 2024
3 min read
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Email Optimization: Multi-variate Testing for Effective Campaigns

In today's fast-paced digital landscape, where consumers are inundated with countless emails daily, optimizing your email campaigns is more crucial than ever. Multi-variate testing (MVT) is a powerful strategy that can help you refine your messaging and ensure your emails stand out in crowded inboxes. In this article, we’ll explore how to effectively implement MVT […]
Sep 30, 2024
3 min read
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Customer-Facing AI: The New Marketing Battleground

There are a confluence of factors coming together making massive customer-facing AI adoption inevitable. First, companies are spending a crazy amount on mediocre-at-best customer service - about $33 billion a year. They're investing in software, customer service scripts, and training, but the best a customer can ever get is a generic, drama free, transactional experience. […]
Sep 26, 2024
2 min read
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The Best Day of the Week to Send Marketing Emails: Timing Your Campaigns for Success

In the fast-paced world of digital marketing, understanding the best day of the week to send marketing emails can significantly impact your campaign's success. However, the answer isn't as straightforward as it may seem. Different types of campaigns have varying timing considerations, and what works for one business may not work for another. In this […]
Sep 19, 2024
3 min read
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The Art of Crafting the Best Email Subject Lines

In today's digital landscape, where consumers are bombarded with marketing emails, capturing attention has become increasingly challenging. With over 33 trillion marketing emails sent annually, it's no wonder that customers have become adept at identifying and filtering out unwanted messages. This article will explore the importance of crafting engaging email subject lines and how TruAgents […]
Sep 19, 2024
3 min read
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What's a Good Click Rate?: From Click Rates to Customer Conversations

Email marketing has long been a cornerstone of digital marketing, with one key question driving strategy: "What’s a good click rate?" While this is still a valuable question, the world of email marketing is evolving, and the true measure of success is shifting. Brands are moving away from one-time, transactional metrics like click rates and […]
Sep 18, 2024
4 min read
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What's the Best Time of Day to Send Marketing Emails?

In today's digital world, everyone is constantly bombarded with messages vying for their attention. As marketers, finding the optimal time to send an email can make all the difference in whether your message gets read or lost in the noise. But is there really a "best" time to send marketing emails? The answer is more […]
Sep 17, 2024
3 min read
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Is Email Marketing Dead?

The Inbox Overload In today's digital landscape, inboxes are flooded with a constant stream of emails. Many of them are unsolicited junk, while others might even be scams. As recipients, we've developed a sixth sense for recognizing advertising emails and quickly discarding them, just like we would with physical junk mail. Clickbait subject lines, overly […]
Sep 17, 2024
3 min read
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