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Unlocking the Power of Email Customer Journeys: A Guide to Better Engagement

Introduction: Why Customer Journeys Matter With greater competition for consumers digital attention, customer engagement is more critical than ever. Companies that understand their customers' journey— from the first interaction to becoming loyal advocates— are the ones that thrive. A Customer Journey is essentially the set of experiences an individual goes through as they move from […]
Oct 05, 2024
4 min read
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How AI Agents Are Revolutionizing Email Marketing

Email marketing has been a cornerstone of customer communication for over two decades. From the early days of manually crafted newsletters to the more recent innovations in automation and template-based personalization, the core components of email marketing have remained largely unchanged. But that’s all about to shift in a big way. The rise of AI […]
Oct 02, 2024
4 min read
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LifeCycle Marketing in the Age of AI

The lifeblood of any business is happy and loyal customers. But how do we attract, engage, and maintain great relationships with them? This question lies at the heart of Customer Relationship Management (CRM), and its tactical implementation is found in LifeCycle Marketing. What is LifeCycle Marketing? LifeCycle Marketing is the process of guiding potential customers […]
Oct 02, 2024
4 min read
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Personalization is Dead: The Future is Personal

The term personalization has become a buzzword that many companies cling to. However, what does personalization truly mean? For some, it’s as simple as addressing a customer by their first name or sending a birthday message. For others, it may involve referencing specific items a customer has purchased or might be interested in. But the […]
Sep 30, 2024
3 min read
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The Best Day of the Week to Send Marketing Emails: Timing Your Campaigns for Success

In the fast-paced world of digital marketing, understanding the best day of the week to send marketing emails can significantly impact your campaign's success. However, the answer isn't as straightforward as it may seem. Different types of campaigns have varying timing considerations, and what works for one business may not work for another. In this […]
Sep 19, 2024
3 min read
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The Art of Crafting the Best Email Subject Lines

In today's digital landscape, where consumers are bombarded with marketing emails, capturing attention has become increasingly challenging. With over 33 trillion marketing emails sent annually, it's no wonder that customers have become adept at identifying and filtering out unwanted messages. This article will explore the importance of crafting engaging email subject lines and how TruAgents […]
Sep 19, 2024
3 min read
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What's a Good Click Rate?: From Click Rates to Customer Conversations

Email marketing has long been a cornerstone of digital marketing, with one key question driving strategy: "What’s a good click rate?" While this is still a valuable question, the world of email marketing is evolving, and the true measure of success is shifting. Brands are moving away from one-time, transactional metrics like click rates and […]
Sep 18, 2024
4 min read
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What's the Best Time of Day to Send Marketing Emails?

In today's digital world, everyone is constantly bombarded with messages vying for their attention. As marketers, finding the optimal time to send an email can make all the difference in whether your message gets read or lost in the noise. But is there really a "best" time to send marketing emails? The answer is more […]
Sep 17, 2024
3 min read
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Is Email Marketing Dead?

The Inbox Overload In today's digital landscape, inboxes are flooded with a constant stream of emails. Many of them are unsolicited junk, while others might even be scams. As recipients, we've developed a sixth sense for recognizing advertising emails and quickly discarding them, just like we would with physical junk mail. Clickbait subject lines, overly […]
Sep 17, 2024
3 min read
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