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Tag: Journey Mapping

LifeCycle Marketing in the Age of AI

The lifeblood of any business is happy and loyal customers. But how do we attract, engage, and maintain great relationships with them? This question lies at the heart of Customer Relationship Management (CRM), and its tactical implementation is found in LifeCycle Marketing. What is LifeCycle Marketing? LifeCycle Marketing is the process of guiding potential customers […]
Oct 02, 2024
4 min read
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